If you want more power or features, use Camtasia, but for small companies or simple, fast and professional looking videos, images and screen captures, I recommend Snagit, no one else. Why buy a software or worst buy a subscription to a video editing or image editing software if we can buy one time a great tool like Snagit. Again its simple to learn and master and is very capable. Second, we no longer buy a full suite of image editing, because the Snagit Editor gives us, 80% or more of the tools we need for our image editing needs. Where you can edit video in a simple, not techy way, for most of us, we don't have the time nor knowledge to manage full video editing software, so this tools saves us money, because we don't had to hire a video editor, since most of them are simple direct video content. The screen capture tool, with different parameters, the video creating option for quick videos and trainings, plus the hidden secret, is the GREAT Snagit Editor. We choose this software a few years ago, since it gives us 3 tools in one, in a very positive way. Its usefulness and easy straight forward process. The most important aspect is the screen capture capabilities. Saving us money and time, since those tools (Photoshop and OBS Studio) had a longer learning curve. Internally we stopped using other software tools, for those tasks. We use Snagit to make clear explanations and transfer knowledge to employees and clients, about our trainings. I saved money on subscription service for Image editing software, improved on process time with the video editing and screen capture software.

Snagit is a great tool for creating content in video and with screen captures.

Online snagit tool